Merck has joined with Habitat for Humanity, the Asthma and Allergy Foundation of America (AAFA) and HGTV personality and carpenter Carter Oosterhouse run a campaign i.e. “Build Smart, Breathe Easier”.
“Build Smart, Breathe Easier” is a campaign to create awareness among people about the asthma, which has become a widespread and chronic disease these days. Above 24 million people in America are suffering from this chronic ailment. Dr. Gokul Gopalan, regional director of Medical Affairs, Respiratory, Merck. “We are pleased to partner with these experts to build homes with asthma-healthy features and educate about the importance of a healthy indoor environment, coupled with proper asthma management, Build Smart, Breathe Easier reinforces Merck’s ongoing commitment to educate people about their asthma and provide appropriate treatment options to physicians and their patients.”
There are multiple causes of asthma and allergies that trigger asthma in patients and it varies from person to person. There are lot of things all around us which can cause severe allergy problem in asthma patients and ultimately asthma attacks. Normally the components that add badly to the allergy are called as “asthma triggers” which includes dust, carpets, hairs of pets strong smell of perfumes etc.
Now the question arises how one can manage home to avoid the asthma and asthma attacks. It’s simple build an asthma healthy home, Carter Oosterhouse from HGTV said “A house built with materials that are easy to clean and less likely to contain irritants, such as hard-surface floors or non-toxic paint, may have a positive impact on a family, especially one dealing with asthma, I am excited to be a part of this program which will help build sustainable homes with asthma-friendly features in partnership with low income families and will also educate about simple ways to try to reduce and avoid common household asthma triggers.”
The union of Merck and other partners is kind of strong bond which strengthen each other in their efforts. Habitat for Humanity and Merck Fight Asthma, Larry Gluth senior vice president of U.S. and Canada for Habitat for Humanity said, “At Habitat for Humanity, our mission is to provide simple, decent and affordable shelter in partnership with low-income families, we are excited to partner on Build Smart, Breathe Easier to complement our mission and help improve the lives of our partnering families.”