Pampers celebrates 50th anniversary with the launch of “Little Miracle Missions” campaign, it’s a kind of social campaign that aims to celebrate, support, and protect babies and their families. This campaign will run throughout the year and Pampers has designed various activities for this campaign, one among them is the delivery of care packages to the NICU. Pampers 50th birthday celebrations Kicks off Little Miracle Missions at Mount Sinai Hospital in NYC. On 12th of April Pampers continued its 50th birthday celebrations along with the celebrity parents who delivered the care packages to the NICU in the Newyork at Mount Sinai Hospital. As a part of 50th year celebrations, Pampers also conducted a research to take an idea how parenting have evolved in U.S.A since last 5 decades. “Miracles”, Pampers have named it to little kids, it believes that every kid is a “Miracle” that happens to their families. General Manager of Pampers Jodi Allen said, “In the midst of this very exciting milestone, Pampers 50th birthday, we are taking a retrospective look at five decades of parenthood filled with scientific advancements that have fundamentally changed the way we have we become parents.
In embracing all of these changes and believing that all babies are little miracles to be celebrated we are so thrilled to unveil our Little Miracle Mission Campaign, which delivers acts of support to families and(hopeful families), while encouraging them to do the same”. Pampers kicks off Little Miracle Missions to facilitate its target market i.e. little kids, through this campaign, it wants to induce families to help and support others and it has named it as “Pay it forward”. On 11th of April, employees with Vic Mills i.e. the founder of Pampers and inventor of Pampers diapers gathered with their kids to honor the progress of parenting and the role played by the Pampers at headquarters of P&G Baby Care. Pampers along with Graham’s foundation has planned to deliver care packages to families whose babies are in 3rd level Neonatal Intensive Care Units. The purpose of this donation is to care for the newborn and premature babies.Pampers is really passionate to help out the needy little “Miracles” and it wants to create the atmosphere of support and help through this year long celebrations.